AdSense video units to be retired

This afternoon I received an email from Google. Seems their Adsense video is not good enough for them, so Google will end them soon.

The email content:

Hi,

We’re writing to let you know that we’ll be retiring AdSense video units at the end of April. After reviewing this feature, we’ve found that it hasn’t been performing as well as we had hoped, so we’ve decided to focus our efforts on other opportunities to help publishers monetize their sites.

We recommend that you begin removing the video unit code from your pages as soon as possible, to ensure that you can take advantage of the available ad space on your pages. At the end of April, any remaining Leaderboard or Skyscraper video units will begin directing users to YouTube.com, while other video unit sizes will automatically be changed to standard embedded YouTube players. These standard video players will display top YouTube videos, but you won’t generate earnings from them once this change occurs.

If you’d still like to display free video content from YouTube, you can do so through YouTube.com directly: visit any specific video page for the embed code, or sign in to your YouTube account to create a playlist. For more information about embedding YouTube videos, please visit http://www.google.com/support/youtube/bin/answer.py?answer=57788. Alternatively, if you have less than three ad units on your page, you may prefer to replace your video unit with a regular ad unit.

Although video units are being retired, other video offerings within AdSense aren’t affected. Video ads may still appear on your pages and AdSense for video is still available for eligible publishers. If you’d like more information about the retiring of video units, please visit our Help Center at https://www.google.com/adsense/support/bin/topic.py?topic=12182.

Thanks for your support of video units in the past, and we appreciate your patience and cooperation.

Sincerely,

The Google AdSense Team

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